Brace Yourself Records was born in London in early 2020 as an offshoot of the acclaimed PR company Brace Yourself – a tight-knit crew of friends and industry veterans who’ve spent a decade shaping the careers of groundbreaking artists from Tricky to Manic Street Preachers, Dinosaur Jr. to Nubya Garcia.
Our mission is simple: champion bold, innovative music; work hand-in-hand with artists who grab your attention from the first note; and use years of industry know-how to present them in their truest, most uncompromising light. We’re here to grow with them, every step of the way.
In under two years, BRACE YOURSELF Records has become home to a fiercely eclectic roster – from avant-punk to jazz-infused post-rock to mischievous pop.
United by spirit, NOT GENRE. This is a space for artists with unique voices and the drive to wield them in fresh, unexpected ways. Where Brace Yourself once told stories, BY Records now helps write them.